Capri-Sun
At the request of: June20
Capri-Sun needs little introduction. The fruity children's drink with the iconic sachet is known all over the world. In 2021, no less than 6 billion sachets of Capri-Sun were sold. This number can only rise, because last summer the new Capri-Sun Zero was launched.
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More summer fun,
zero sugar.
To introduce the new drink without added sugars, June20 developed a striking brand activation with a colourful trailer, a summery decor and exciting games for children.
In a first phase, the trailer went to numerous summer camps with a ‘Capture the Flag’ game. The goal? To encourage children to make as much noise as possible. While parents teach their children to be quiet in everyday life, Capri-Sun is all about having uninhibited fun and being nice and noisy.
The route continued towards the stations of Blankenberge and Ostend, with sampling activities aimed at tourists with children.
The juice is in
the squeeze.
During the brand activation, Reach For More was called in as a logistics partner to transport the trailer from A to B, manage all materials and ensure that activities on site ran smoothly.
