At the request of: Taste I Like
De Mol Aan Zee was a pop-up bar that was able to continue during the summer of 2020 despite the COVID-19 crisis. The catering concept was located in Blankenberge and based on the well-known Belgian program "De Mol". In this reality show, participants take on a whole series of exciting challenges while one participant tries to sabotage the results on behalf of the program makers.
High-end is not high enough
De Mol Aan Zee was more than just a high-end summer bar. On the top floor of the pop-up, visitors could enjoy themselves in a unique VR Game with virtual Mol assignments. Fans of De Mol (read: real mole hunters) got the chance to put themselves in the shoes of Alina (De Mol 2020) and amaze their friends and family with their own mole tricks. Afterwards, the participants could enjoy an extensive food & drinks menu, including freshly made milkshakes.
The catering company Taste I Like called in Reach For More to help prepare the Food & Beverage section and to manage the operation of the pop-up.