Brands Brand activation


At the request of: Look i Like

Chocomel (Cécémel) is a chocolate milk produced by FrieslandCampina in Aalter. With its distinctive dark yellow look and eye-catching logo, it is perhaps the most famous hot chocolate in the country.

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Cécémel 2

Time to
warm up.

To continue to strengthen this image, the company focuses on brand activations, with a clear focus on winter. The Gentse Winterfeesten – organized by Look i Like – is the perfect location for this. 

FrieslandCampina approached the organization with the request to develop a custom-made stand for this unique winter event.

Sweet like

As Look i Like's F&B partner, Reach For More was responsible for the productional development. After mapping the demand, renders and technical plans were drawn up. The right partners were then selected to translate the creative ideas into a striking decor with a giant Chocomel cup as an eye-catcher, always taking into account the available budget. Finally, with an experienced team, we ensured flawless operation and a perfect serve. Cheers!

Cécémel 4