De Warmste Week
At the request of: The City of Bruges
De Warmste Week, the VRT solidarity campaign, settled in 2023 on 't Zand in Bruges. The theme around which the campaign was conducted that year? 'Growing up without worries'.
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Non-stop radio for
all generations.
For seven days, Eva De Roo, Sander Gillis, Sam De Bruyn and Robin Keyaert made non-stop radio and television from Het Warmste Huis. They were visited by numerous activists, listened to moving testimonies and played numerous requests.
The public interest in 't Zand in Bruges was also unprecedented, with more than 140,000 visitors over the entire week. Bruges was the hotspot for many generations for a week, but above all a place where children and young people made themselves heard more than ever.
Successful
fundraising.
Thanks to the 8,790,633 euros raised, De Warmste Week ensured that 287 projects around growing up without worries will be realized in 2024. The entire amount will go entirely to the DWW fund and will be distributed by the King Baudouin Foundation. The selected projects focus on four domains: home, education, free time and online.
A warm and mostly
a safe setting.
As a production partner of the City of Bruges, Reach For More contributed to the smooth and safe framework of De Warmste Week, in the areas of catering, hospitality, safety, mobility and waste and logistics management.
