Happyland Daenens
At the request of: Icecream For Breakfast
To celebrate the company's 20th anniversary, the more than 17,000 domestic workers and 500 employees at Daenens were invited to a large-scale festival: Happyland! Together with their families, they were welcomed to the De Rode Poort estate in Bruges for a magical weekend with performances and surprising entertainment.
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More than a simple
staff party.
Happyland is not just a staff party, but a large-scale festival with live music, activities for young and old and a wide range of food trucks. More than 10,000 festival-goers made it one of the largest summer events in the region, tailor-made for the employees and their families. Such an event naturally requires the necessary expertise.
High-end facilities,
happy faces.
Icecream For Breakfast approached Reach For More for the production support of the event. As always, we started by drawing up a detailed production budget and drawing up the layout plans. We then selected the most suitable suppliers for, among other things, electricity, water, light, sound, set construction and tents so that the festival could take place in the best possible conditions.
In the field, we coordinated the entire construction and dismantling, ensured a well-oiled production team and ensured that all bars and food shops could run smoothly. The result? Nothing but happy faces.
