Brands Brand activation Road shows


At the request of: Look i Like

900 years ago, Count Boudewijn VII of Flanders, nicknamed "Hapkin" or "with the axe", commissioned the fathers of Ter Duinen Abbey in the Houtland to create a strong brew that would make him and his men invincible.

Today that brew is still called Hapkin and it is brewed by Alken-Maes. It is still that strong blond beer, a beer for winners. With this story in mind, a series of brand activation campaigns were developed to put the brand in the spotlight at events.

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Hapkin 2

with character.

For the Gentse Winterfeesten, organizer Look i Like was asked to develop a custom-made stand with a focus on the tough character of the brand and with respect for its history. A challenge that Reach For More – as a loyal F&B partner – gladly accepted. 

Together with experienced set builders, we created a striking and characterful stand that can be regarded as a true eye-catcher. Inside, a full bar set-up was installed to generate high volumes and allow visitors to enjoy a delicious Hapkin.